<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
  <url>
    <loc>https://www.2playbook.com/media/asobal-lanza-su-canal-audiovisual-propio-aliada-con-socio-laliga_23299_102.html</loc>
    <lastmod>2026-08-13T14:23:49+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-13T14:18:00+02:00</news:publication_date>
      <news:title>Asobal lanza su canal audiovisual propio aliada con un socio de LaLiga</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/patrocinio/celta-renueva-siweb-hasta-2028-amplia-patrocinio-fortuna-su-ascens_23298_102.html</loc>
    <lastmod>2026-08-13T14:22:19+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-13T14:01:50+02:00</news:publication_date>
      <news:title>El Celta renueva a Siweb hasta 2028 y amplía el patrocinio al Fortuna tras su ascenso</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/clubes/dueno-knicks-supera-1000-millones-dolares-en-ingresos-por-primera-vez_23284_102.html</loc>
    <lastmod>2026-08-13T14:11:54+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-12T14:20:00+02:00</news:publication_date>
      <news:title>El dueño de los Knicks  vuelve a beneficios y supera los 1.000 millones en ingresos</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/patrocinio/cd-leganes-renueva-patrocinio-ebury-trasera-pantalon-hasta-2028_23296_102.html</loc>
    <lastmod>2026-08-13T14:00:55+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-13T13:53:00+02:00</news:publication_date>
      <news:title>El CD Leganés renueva el patrocinio de Ebury para la trasera del pantalón hasta 2028</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/media/disney-ficha-neville-su-podcast-futbol-plantar-batalla-netflix-lineker_23297_102.html</loc>
    <lastmod>2026-08-13T13:54:32+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-13T13:47:00+02:00</news:publication_date>
      <news:title>Disney+ ficha a Neville y su pódcast de fútbol para plantar batalla a Netflix y Lineker</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/fitness/mills-international-nombra-jason-paris-como-director-ejecutivo_23278_102.html</loc>
    <lastmod>2026-08-13T13:26:37+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-12T13:30:00+02:00</news:publication_date>
      <news:title>Cambios en Les Mills International: Jason Paris se incorpora como director ejecutivo</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/fitness/basic-fit-acelera-en-europa-completa-compra-41-clubes-wellyou-en-alemania_23295_102.html</loc>
    <lastmod>2026-08-13T13:13:33+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-13T12:53:00+02:00</news:publication_date>
      <news:title>Basic-Fit acelera en Europa: completa la compra de 41 clubes Wellyou en Alemania</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/fitness/planet-fitness-supera-veintena-clubes-en-espana-con-tres-aperturas_23294_102.html</loc>
    <lastmod>2026-08-13T12:51:26+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-13T12:51:00+02:00</news:publication_date>
      <news:title>Planet Fitness supera la veintena de clubes en España con tres aperturas</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/media/m-dazn-rtve-pero-con-incognita-liga-f-donde-ver-futbol-por-tv-en-espana_23288_102.html</loc>
    <lastmod>2026-08-13T12:51:07+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-13T06:00:00+02:00</news:publication_date>
      <news:title>De Movistar+ a DAZN y RTVE, pero con la incógnita de Liga F: dónde ver el fútbol por TV en España</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/retail/jd-acelera-su-expansion-en-espana-preve-alcanzar-138-establecimientos-principios-2027_23293_102.html</loc>
    <lastmod>2026-08-13T12:16:25+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-13T12:16:25+02:00</news:publication_date>
      <news:title>JD acelera su expansión en España y prevé alcanzar los 138 establecimientos a principios de 2027</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/one-on-one/cereceda-cem-joan-miro-el-fitness-es-industria-muy-joven-demasiado-reactiva_23001_102.html</loc>
    <lastmod>2026-08-13T10:47:09+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-13T06:00:00+02:00</news:publication_date>
      <news:title>Cereceda (CEM Joan Miró): “El fitness es una industria muy joven y demasiado reactiva”</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/media/liga-abre-nueva-ronda-con-tv-no-recibir-ofertas-7-millones-euros_23289_102.html</loc>
    <lastmod>2026-08-12T19:48:59+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-12T19:46:00+02:00</news:publication_date>
      <news:title>Liga F abre nueva ronda con las TV tras no recibir ofertas de 7 millones de euros</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/clubes/bob-iger-josh-kushner-compran-lakers-por-record-12000-millones-dolares_23287_102.html</loc>
    <lastmod>2026-08-12T17:40:41+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-12T17:25:00+02:00</news:publication_date>
      <news:title>Bob Iger y Josh Kushner compran los Lakers por un récord de 12.000 millones de dólares</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/patrocinio/atletico-madrid-ficha-ergo-dkv-como-patrocinador-frontal-pantalon_23285_102.html</loc>
    <lastmod>2026-08-12T15:40:03+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-12T15:23:00+02:00</news:publication_date>
      <news:title>El Atlético de Madrid ficha a Ergo – DKV como patrocinador del frontal del pantalón</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/fitness/anytime-fitness-crece-en-francia-su-mayor-franquiciado-compra-10-clubes-interval-sport_23283_102.html</loc>
    <lastmod>2026-08-12T14:04:24+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-12T14:04:23+02:00</news:publication_date>
      <news:title>Anytime Fitness crece en Francia: su mayor franquiciado compra 10 clubes de Interval Sport</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/patrocinio/deportivo-alaves-femenino-renueva-clinica-dental-david-chavarri-como-patrocinador-en-liga_23282_102.html</loc>
    <lastmod>2026-08-12T13:59:08+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-12T13:59:07+02:00</news:publication_date>
      <news:title>El Deportivo Alavés Femenino renueva a Clínica Dental David Chavarri como patrocinador en Liga F</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/clubes/osasuna-invierte-3-millones-en-obras-futura-ciudad-deportiva-tajonar_23281_102.html</loc>
    <lastmod>2026-08-12T13:53:33+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-12T13:53:31+02:00</news:publication_date>
      <news:title>Osasuna invierte 3 millones en las obras de la futura ciudad deportiva de Tajonar</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/clubes/capital-one-seguira-dando-nombre-pabellon-wizards-nba-hasta-2047_23280_102.html</loc>
    <lastmod>2026-08-12T13:47:39+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-12T13:47:37+02:00</news:publication_date>
      <news:title>Capital One seguirá dando nombre al pabellón de los Wizards de la NBA hasta 2047</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/patrocinio/rcd-mallorca-ficha-proa-group-como-patrocinador-movilidad-hasta-2029_23279_102.html</loc>
    <lastmod>2026-08-12T13:39:14+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-12T13:39:12+02:00</news:publication_date>
      <news:title>El RCD Mallorca ficha a Proa Group como patrocinador de movilidad hasta 2029</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/fitness/mistral-2010-se-adjudica-centro-deportivo-madrid-por-49-millones-euros_23191_102.html</loc>
    <lastmod>2026-08-12T06:00:00+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-12T06:00:00+02:00</news:publication_date>
      <news:title>Mistral 2010 se adjudica un centro deportivo de Madrid por 4,9 millones de euros</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/patrocinio/macron-hummel-lideran-laliga-pero-adidas-nike-concentran-88-inversion-en-patrocinio_23232_102.html</loc>
    <lastmod>2026-08-12T06:00:00+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-12T06:00:00+02:00</news:publication_date>
      <news:title>Macron y Hummel lideran LaLiga, pero Adidas y Nike concentran el 88% de la inversión en patrocinio</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/media/disney-emitira-formula-por-streaming-en-144-territorios_23272_102.html</loc>
    <lastmod>2026-08-11T18:01:47+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-11T16:03:00+02:00</news:publication_date>
      <news:title>Disney+ crece en motor y emitirá la Fórmula E por ‘streaming’ en 144 territorios</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/competiciones/sindicato-futbolistas-denuncia-efl-por-nuevo-tope-salarial-league-one_23277_102.html</loc>
    <lastmod>2026-08-11T17:51:01+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-11T17:45:00+02:00</news:publication_date>
      <news:title>El sindicato de futbolistas denuncia a la EFL por el nuevo tope salarial de League One</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/patrocinio/lazio-rescinde-con-polymarket-recibira-95-millones-por-temporada-2026-2027_23275_102.html</loc>
    <lastmod>2026-08-11T17:27:13+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-11T17:15:00+02:00</news:publication_date>
      <news:title>La Lazio rescinde con Polymarket y recibirá 9,5 millones por la temporada 2026–2027</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/media/laliga-amplia-con-espn-dsports-sus-derechos-audiovisuales-en-sudamerica-hasta-2032_23276_102.html</loc>
    <lastmod>2026-08-11T17:27:10+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-11T17:21:00+02:00</news:publication_date>
      <news:title>LaLiga amplía con ESPN y DSports sus derechos audiovisuales en Sudamérica hasta 2032</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/clubes/yankees-captan-2600-millones-dolares-apollo-via-equity-deuda-crecer_23273_102.html</loc>
    <lastmod>2026-08-11T16:40:43+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-11T16:08:00+02:00</news:publication_date>
      <news:title>Los Yankees captan 2.600 millones de dólares de Apollo vía ‘equity’ y deuda</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.2playbook.com/patrocinio/olympique-lyon-corta-primer-ano-su-contrato-premium-largo-plazo-con-congo_23274_102.html</loc>
    <lastmod>2026-08-11T16:40:39+02:00</lastmod>
    <news:news>
      <news:publication>
        <news:name>2Playbook</news:name>
        <news:language>es</news:language>
      </news:publication>
      <news:publication_date>2026-08-11T16:33:00+02:00</news:publication_date>
      <news:title>El Olympique de Lyon corta al primer año su contrato ‘premium’ a largo plazo con el Congo</news:title>
    </news:news>
  </url>
</urlset>
